To inspire
and make every home
a beautiful home!

Our vision

Be the worldwide leader in home & living eCommerce, by creating the most inspiring customer experience and the most loved brand.

about Westwing

Westwing is a leading international eCommerce company for home & living, offering the latest trends in home décor and furnishing products at exceptional prices. We have already achieved a leading position in 14 markets, among them emerging markets like Brazil and Russia as well as core European markets like Germany, Italy, and France. We serve an ever-expanding customer base of over 30 million members and provide a unique network of more than 3,500 brand partners along with a powerful international distribution and marketing platform.

In less than 6 years on the market, Westwing has grown to more than 250 million Euros in annual sales, and the opportunity ahead of us is massive. We are well funded by a group of renowned investors including Access Industries, Fidelity Worldwide Investment, Kinnevik, Odey, Rocket Internet, Summit Partners, Tengelmann Ventures, and others.

The secret of our success is our international team of more than 1,500 individuals that balances style expertise and creativity with a deeply data-driven business and tech mindset. By living our values, we will keep growing to become the international leader in home & living eCommerce.

Our values

  • Inspiration
    every day

    We inspire our customers in everything we do, to make every home a beautiful home.

  • Customer

    We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.

  • Genuine

    We genuinely care about our customers, our colleagues, and our partners. We do not let people down. We are open, honest, direct, and reliable.

  • Drive
    to results

    We get things done, in a fast and lean way, no matter the obstacles in our way.

  • Unique

    We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.

  • Ambition
    to be the best

    We strive for excellence and aspire to create the worldwide leader in home & living eCommerce.

Management Team

  • Founders & Global Team

  • Delia Fischer

    Delia Fischer

    Founder &
    Style Director


    Before founding Westwing, Delia worked at ELLE Magazine / ELLE Decoration / Burda Media as Editor for Home & Living, Lifestyle and Beauty.

  • Stefan Smalla

    Stefan Smalla

    Founder & CEO


    Before founding Westwing, Stefan worked at Bain & Co. as a Senior Manager. In the early days of e-commerce he was a CTO and VP E-Commerce at dooyoo, and he founded a social network.

  • Florian Drabeck

    Florian Drabeck



    Before joining Westwing, Florian worked at Bain & Co focused on M&A, Private Equity and restructuring as well as in the hedge fund industry. Florian has 2 PhD degrees (Finance, Mathematics) and is CFA charterholder.

  • Usama Dar

    Usama Dar



    Before joining Westwing, Usama has 14 years of international experience in the field of Software Engineering and Development in various industries. Usama has held CTO/ Lead roles in Huawei European Research Center, Yahoo, WorldTicket and EnterpriseDB. Usama is a published author and an avid blogger. He holds a Master and a Bachelors degree in Computer Science.

  • Xochilt Balzola-Widmann

    Xochilt Balzola-Widmann



    Xochilt has over 18 years of pan-European Management experience. She has managed operations across multiple geographies for Activision Blizzard, Electronic Arts and Amazon. She holds a Masters and a Bachelors Degree in Business Administration and is fluent in five languages.

  • Tobias Seitz

    Tobias Seitz



    Tobias has over 10 years’ experience with marketing strategies (especially in content marketing) for eCommerce companies such as Scout24 group and KICKZ.com. He holds a Master’s degree in Business Administration.

  • Godecke Wessel

    Godecke Wessel



    Before joining Westwing, Godecke was COO of FALKE, a leading producer of socks and fine hosiery. Prior that he worked as a consultant at Booz & Company and IBM Business Consulting. He also founded a small service company.

  • Georg Biersack

    Georg Biersack

    Founder & Tech Operations Director


    Before founding Westwing, Georg was CTO at mysportbrands, projekt CTO at Zalando, CTO at mytheresa and worked as a consultant and software developer.

  • Germany

  • Matthias Siepe

    Matthias Siepe

    Founder &
    Managing Director


    Before founding Westwing, Matthias worked at Bain & Co. as a project manager, focused on buying, strategy, growth in sales and sales controlling.

  • Sebastian Säuberlich

    Sebastian Säuberlich

    Managing Director


    Before joining Westwing, Sebastian worked in private equity supporting growth businesses strategically and operationally. Prior to that he was CEO of a confectionary business and worked as a consultant for Bain & Co. in Munich. He holds a degree in industrial engineering from the University of Karlsruhe (Germany) and an MBA from INSEAD (France, Singapore).

  • Sebastian Freitag

    Sebastian Freitag

    Style Director


    Before joining Westwing, Sebastian gained experience in several Dax100 companies in the areas of branding, lifestyle marketing and media. He holds a university degree in economics with specialization in marketing and market development.

  • Tim Schäfer

    Tim Schäfer

    Founder &
    Customer Director


    Before founding Westwing, Tim was MD at Elementum, Head of E-Commerce & Product Head at dooyoo, and Consultant at Nessbach Marketing Agency.

  • Brazil

  • Antony Martins

    Antony Martins

    Founder &
    Managing Director

    São Paulo

    Before founding Westwing Brazil, Antony founded and worked for more than 6 years at the biggest internet agency in Brazil. He was the executive VP at TV1 and partner at one of the first web development companies in Brazil.

  • Andres Mutschler

    Andres Mutschler

    Managing Director

    São Paulo

    Before joining Westwing, Andres worked as an Engagement Manager at McKinsey & Company and founded a daily deals website in Latin America. Prior to that, he worked in consulting and M&A at A.T. Kearney, Crescendo Partners and Allianz Capital Partners. He holds an industrial engineering degree from USP, Brazil and an MBA degree from INSEAD, France.

  • Eduardo Oliveira

    Eduardo Oliveira

    COO Brazil

    São Paulo

    Before joining Westwing, Eduardo built his career working for 9 years at Procter&Gamble in different Product Supply areas. He holds a Civil Engineering degree and a master’s degree in Business Administration from FIA-Universidade de São Paulo (Brazil).

  • Alexandra Tobler

    Alexandra Tobler

    Style Director

    São Paulo

    Alexandra is an architect and a product designer with a vast international experience. She worked as a product designer in the biggest Design Studio in Brazil (India da Costa) and also as interior designer at Esther Giobbi.

  • France

  • Amandine de Souza

    Amandine de Souza

    Managing Director


    Before joining Westwing, Amandine spent 6 years at Groupe Casino, a top French retailer. She managed first non food categories for France, and then acted as the international merchandise director, in charge of international negotiations - with food and non food brands-, and sourcing offices to develop private label from many geographies. She worked previously 5 years for Bain & Co.

  • Elise Simian

    Elise Simian

    Style Director


    Before joining Westwing, Elise worked for an online furniture retailer. She also worked in product development and assortment strategy in the fashion industry. Elise has studied law and holds a master's degree in management from The French Fashion Institute.

  • Emmanuel Leger

    Emmanuel Leger

    Co-MD & COO


    Before joining Westwing, Emmanuel worked at Total for 10 years where he founded Awango by Total, an affiliate distributing solar solutions to emerging markets and where he served in Project Finance and Investor Relations. Emmanuel holds a master’s degree in business administration from HEC Business School (France).

  • Italy

  • Diego Palano

    Diego Palano

    Founder &
    Managing Director


    Before founding Westwing in Italy under the brand name Dalani, Diego was a consultant at The Boston Consulting Group. Before BCG, he graduated in Engineering at the Massachusetts Institute of Technology (USA) and worked as process engineer for consumer and industrial goods companies.

  • Mattia Riva

    Mattia Riva

    Founder &
    Managing Director


    Before founding Westwing in Italy under the brand name Dalani, Mattia was a consultant at Bain & Company. Before Bain, he graduated in finance and worked for the Italian Private Equity and Venture Capital association.

  • Margot Zanni

    Margot Zanni

    Style Director


    Before Westwing (in Italy running with Dalani brand name), Margot worked for 5 years as a TV journalist for Class CNBC. She curated TV shows on home & living, fashion, design, architecture and style.

  • Karim El Saket

    Karim El Saket

    Founder & COO


    Before joining Westwing (in Italy running with the Dalani brand name), Karim has co-founded a media publishing house distributed by the Mondadori group and founded a logistics company servicing the top Italian media companies.

  • Netherlands

  • Tom Peeters

    Tom Peeters

    Founder & Managing Director


    Before joining Westwing, Tom worked for Lehman Brothers and Nomura, advising on M&A execution and restructuring in the consumer, retail and media space. He holds a master’s degree in Business Administration from VU University Amsterdam (Netherlands).

  • Odette Simons

    Odette Simons

    Style Director


    Odette worked for several years as marketing manager and creative director at an international stock photo agency. Since 2003, she has been working independently as creative advisor and style director for magazines, TV shows and international brands in the home & living and fashion space. She has also hosted several TV shows.

  • Poland

  • Tomasz Kasperski

    Tomasz Kasperski

    Founder &
    Managing Director


    Before founding Westwing Poland, Tomasz worked for two years as a consultant at McKinsey & Company, where he led projects in the field of new technologies and telecommunications. He was a founder of a business angels’ start-up e-commerce project. He is a licensed stockbroker. Graduated from Warsaw School of Economics (Poland).

  • Przemysław Kowalewski

    Przemysław Kowalewski

    Founder &
    Managing Director


    Before founding Westwing Poland, Przemysław worked as a consultant at McKinsey & Company, leading international projects. Graduated from Warsaw School of Economics and holds a post-graduate degree in Psychology of Market Behavior from University of Warsaw (Poland) and a MBA degree from Kellogg School of Management in the United States.

  • Marta Suchodolska

    Marta Suchodolska

    Style Director


    Marta is an experienced home & living journalist. Before Westwing, she worked for the most popular Polish interior design magazines „Cztery Kąty” and „Dom&Wnętrze”. She also ran a TV show. Marta studied Exterior Architecture.

  • Russia

  • Mark Klimmek

    Mark Klimmek

    Managing Director


    Before joining Westwing, Mark worked at GP Bullhound as a Vice President and advised high-growth tech companies on capital transactions and M&A. Prior to that, Mark worked at McKinsey & Company and in private equity. He holds a masters degree from the European Business School and an MBA from the University of Pittsburgh (USA).

  • Gregory Gorelik

    Gregory Gorelik

    Managing Director


    Before joining Westwing, Gregory founded and operated several companies in the online affiliate space. He founded an import/export business, trading consumer products. He holds a master’s degree in Business and Economics from Stockholm School of Economics and studied advanced Russian at Moscow State University (Russia).

  • Michael van Kempen

    Michael van Kempen

    Managing Director


    Before joining Westwing Russia, Michael studied computer science and economics at Erasmus University Rotterdam (Netherlands). He worked in both offline and online retail ever since and decided to become entrepreneur on the Russian e-commerce market in 2011. He led a cooperation with Ozon holding and co-founded an e-commerce service providing company.

  • Yana Dmitrenko

    Yana Dmitrenko

    Style Director


    Yana has shaped Westwing Russia's style, merchandising and campaign planning functions since joining in 2013. Before Westwing, Yana worked in business advisory for lifestyle, retail, and media companies. In her free time, Yana is an artist. She has a degree from the Finance Academy in Moscow.

  • Spain

  • Victor Garcia De Santiago

    Victor Garcia De Santiago

    Founder &
    Managing Director


    Before founding Westwing Spain, Víctor was a Senior Consultant at Bain & Co. He developed his career for 7 years in consulting working in Latam, US and Europe in different industries such as consumer products, retail, private equity and e-commerce. In those years he took some time to do his MBA at IESE Business School, Barcelona (Spain).

  • Juan Sureda

    Juan Sureda

    Managing Director


    Before joining Westwing, Juan was a Manager at Bain & Co. where he worked out of multiple offices including Los Angeles, New York and Madrid. His industrial expertise includes consumer goods & retail, private equity and eCommerce. Juan holds an MBA from IESE Business School, Barcelona (Spain).

  • Silvia Arenas

    Silvia Arenas

    Style Director


    Before joining Westwing, Silvia has had 20+ years experience working for publishing companies, including Editor in Chief at El Mueble, the best-seller magazine in Home & Living in Spain. She also worked for other women magazines and National Geographic. She studied Classical Philology and holds a Master’s degree in Edition.

  • WestwingNow

  • Michael Stolle

    Michael Stolle

    Co-Founder &
    MD Operations


    Before joining Westwing, Michael was Vice President Change & Integration at Johnson Controls, the global leader in automotive seating. Prior to that, he worked at McKinsey & Company as Associate Principal.

  • Alan Poensgen

    Alan Poensgen

    Co-Founder &
    MD Tech + Marketing


    Before joining Westwing, Alan worked at Rocket Internet where he was CEO for an eCommerce company in Asia. Prior to that he worked at Spanish VC Grupo Intercom and co-founded an online gaming start-up.

  • Benno Zerlin

    Benno Zerlin

    Co-Founder &
    MD Buying


    Before joining Westwing, Benno was leading the global sales organization for an Automotive Supplier and had spent 8 years with McKinsey & Company as a junior partner. He holds a PhD and a MSc degree in Electrical Engineering.

  • Christine Bürg

    Christine Bürg

    Co-Founder &
    Style Director


    Before joining Westwing, Christine worked for more than 20 years as a journalist for several women magazines such as ELLE, Marie Claire, Glamour, Vogue Business. Most recently, she was the deputy editor-in-chief of ELLE Decoration Germany.